International Trade

Zealong – Ducks in a Row

May, 2022


New to Exporting? It’s time to get your ‘Ducks in a Row’

The Ministry for Primary Industries (MPI) recently launched a brand-new exporting campaign resource for New Zealand exporters called ‘Ducks in a Row’.

This new resource guide introduces companies who are new to exporting to a comprehensive overview of the exporting process, outlines the Government agencies involved, and breaks down the rules and regulations exporters need to adhere to. It works to help Kiwi exporters become successful in their business and ensures they’re ticking all the right boxes when it comes to exporting. 

If you’re just starting to think about exporting your products out of New Zealand, this is a great place to start. The resource is tailored towards new exporters to help them meet the various export requirements as a New Zealand manufacturer.

As an exporter, our very own EMA member, Zealong Tea Estate, have been successfully working within MPI guidelines, shipping their products around the world with ease. Zealong grow their tea right here in New Zealand, and they’re widely regarded as a Waikato icon. Zealong is the only commercial tea estate in New Zealand, producing 100 per cent organic, award-winning tea.

EMA Chief Executive Brett O’Riley says the new resource will simplify the exporting process for members and help them maintain standards.

“The new Ducks in a Row guide will help exporters who are new to exporting avoid confusion and ensure they’re kept in the loop with current regulations,” he says.

“Building a strong Kiwi brand and protecting its reputation, as Zealong Tea Estate have done, is critical to the exporting success for all EMA members,” says Mr O’Riley.

With knowledge of the exporting and manufacturing process, the EMA team work tirelessly to protect our members and ensure they’re well informed when it comes to regulations and policies that may affect them. Our legal and business advice specialists have up-to-date, multi-sector knowledge and are ready to drive your business forward.

Explore Zealong – A Day in the Fields

For the first time ever, visitors will be able to access and explore all areas of tea production at Zealong Tea Estate. Join them on Saturday 18 June from 9am for a unique insight into one of New Zealand’s most iconic exporters –


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