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How digital marketing can help your business recover from Covid-19

The last few months have been immensely challenging for everyone. Here in New Zealand we are fortunate that Covid-19 is now largely under control, however now we face the big challenge of rebooting the economy and rebuilding businesses. I have always said that marketing is not an expense, it is an investment and in this current business recovery phase, it’s more vital than ever to invest in your marketing efforts. With revenue most likely down, you also need to get the best return for your money and digital marketing could be the answer. Here are our top reasons why: It’s

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A family’s custard square legacy

The Timaru-based Templeton family is building a custard square legacy. Denheath was originally a café, which Lisa Templeton’s parents purchased in 1996 because they loved the custard squares. In fact, Lisa’s mother Carol loved the custard square so much she believed it had potential to be sold worldwide. In 1999, when Carol became terminally ill, husband and wife team Donald and Lisa stepped in to run the business and the pair promised Carol they would take Denheath nationwide and international. “In 2000, we were a single product company offering a big unique fluffy custard square, the classic Kiwi treat that

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NZTE TO THE RESCUE

Since it was first established by Mike Moore as ‘TradeCom’ in 1986, New Zealand Trade & Enterprise (NZTE) has played a vital part in the quadrupling of New Zealand’s export trade (from 1986’s $21bn to 2019’s $83.6bn) and in the post-COVID-19 world, NZTE is poised to play an even more critically important role. According to NZTE’s mission statement their purpose is to ‘grow a productive, sustainable and inclusive New Zealand driven by exports and supported by quality investment’ all of which have taken on new urgency after what we knew as ‘business as usual’ has been turned on its head.

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The economic shock of Covid-19: a mixed picture

2020 will enter the textbooks for the size of its global downturn. The spread of the coronavirus across many countries prompted governments to introduce lockdown measures to contain the epidemic. These mobility restrictions and business shutdowns led to financial market turmoil, an erosion of confidence and heighted uncertainty. These factors combine to create the worst possible mix: global negative supply shock (less production) coupled with a global negative demand shock (less investment and consumption) especially in the first quarter of 2020. According to the most recent forecast by the International Monetary Fund (IMF) released in April 2020, the economic effects

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Opportunity Post COVID-19 to look at skills required in Manufacturing

Manufacturing has been identified as a key sector for our economic recovery post COVID-19, but many manufacturers cannot find the skilled staff they need to help them increase production and help the nation recover. This issue is not new and existed pre-COVID-19. The lack of suitable numbers in STEM (Science, Technology, Engineering and Mathematics) among students coupled with an ageing workforce as baby boomers start to retire is compounded by the antiquated perceptions by students, parents and teachers that manufacturing is dirty, dangerous and does not involve a great deal of thinking. Manufacturers are addressing those perceptions by engaging with

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Working from home costs during COVID-19

Many New Zealand businesses operated during the various Alert Levels of the COVD-19 pandemic by instructing staff to work from home. Now we are at Alert Level 1 and things could return to the ‘new normal’, some employers are encouraging staff to continue working from home. Now that working from home is optional rather than mandatory, many employees are becoming more conscious of the costs associated with it. These include increased electricity and other utilities, internet and phone usage plans, and the costs associated with the setting up a home office. Naturally, the question arises as to whether an employer

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