Member Profile

Asmuss celebrates 100 years of business and unveils a new charitable trust

May, 2021

By: Linda Shackelford

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This month, Asmuss, and EMA member and one of the country’s largest suppliers of steel and flow control products, celebrates 100 years in business.

The privately-owned business – with current shareholders fourth and fifth generation family members – has supplied products to New Zealand’s biggest industrial and construction projects for the past 10 decades, helping to create a stronger New Zealand.

Asmuss has kept a low profile since it was founded in 1920 by H J Asmuss, reflecting its humble values despite having a stronghold on supply to these key industries. The company was due to hold its centennial celebrations last year, but thanks to COVID restrictions had to postpone until April 2021.

“As we celebrate this incredible milestone, we reflect on the factors that have made Asmuss such a success over the past 100 years,” says Asmuss CEO Dean Brown. “We proudly share values with our customers. What makes us different is our service delivery, authentic relationships, and product and industry expertise.

The stability of ownership and conservative financial management over the years has helped Asmuss endure many storms, enabling the business to overcome some of the biggest challenges of the past Century – including World War II, the recession and COVID19.

Asmuss plays a crucial role in supplying industries that are essential to New Zealand’s financial recovery including the three waters, infrastructure, construction, manufacturing, and shovel-ready projects with central and local government.

 At a special event held at the Park Hyatt in Auckland on April 15, staff, suppliers, customers, shareholders, board members and friends and family of Asmuss gathered to celebrate their 100-year anniversary. Derek Brickell, a fourth-generation family member unveiled the launch of the Asmuss Charitable Trust at the event.

 “We are launching the Asmuss Charitable Trust to continue in our commitment to create a stronger New Zealand by helping our customers, communities and people succeed,” says Brown.

 The Trust will provide financial support to local communities where the Asmuss Group has a physical presence, supporting areas such as financial literacy, budgeting services, cultural, leadership, youth development focused on employment pathways and young family support.

In addition to their head office in Auckland, Asmuss have 10 branches nationwide and a polyethene pipe manufacturing operation in Hamilton.

They do more than just support communities and Asmuss products have been used to construct the South Stand cover at Eden Park Stadium, Victoria Park tunnel, the Forsyth Barr Staduim, and more recently the Lyttelton Port Rebuild and the Americas Cup wharf extension.

Last year, Asmuss amalgamated all four brands (HJ Asmuss & Co, Asmuss Plastic Systems and Asmuss Water Systems, Asmuss South Island) and is now trading under one unifying brand – Asmuss Steel and Flow Control.

“Asmuss Steel and Flow Control is well positioned to be a key supplier and support future infrastructure projects, as it has done for the past 100 years, making New Zealand even stronger,” says Brown.

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